OFM, the Sound of Your Life, is Central South Africa’s premier commercial radio station, offering a mix of music, news and entertainment. The station celebrates 35 years in the business in 2021.
OFM is part of the Central Media Group, with its head office in Bloemfontein, and a satellite studio in Welkom.
The station serves the affluent SEM 7-10 economically active marketplace with a broadcast footprint across the Free State, Northern Cape, southern Gauteng and North West. OFM is synonymous with the people of Central South Africa, and includes a full spectrum of listeners, from urban working moms and dads to corporate professionals, as well as rural communities and agricultural producers.
The station has an incredibly loyal and supportive audience. OFM enjoys one of the highest occurrences of time spent listening to the radio in South Africa. This is achieved by the station’s great music offerings – such as playing listeners their favourite songs on the Request Network and counting down Central South Africa’s 30 biggest hits on the Central SA Top 30.
OFM offers several niche features – including a dedicated agricultural programme with three additional agricultural news updates a day, as well as a dedicated business programme with four additional economic news updates throughout the day.
Sport is close to OFM listeners’ hearts and is what brings much of Central South Africa together. The station is a proud partner, sponsor and supporter of the Cheetahs, Griquas and Leopards rugby teams.
OFM is committed to living the real good life, while at the same time helping Central South Africans to live their best lives. Initiatives such as Let’s Move – a race that focuses on breaking the stigma of mental health – and Chip for Charity – Central South Africa’s most loved golf day for 18 years – make a difference in the lives of the station’s community. This speaks to OFM’s mantra of caring, and changing lives.
(Sales and Marketing Manager)
footprint and frequencies