Central Media Group’s corporate social investment projects are about building trust and relationships with the community.


The OFM Classic is the highlight of the corporate social investment programme. It is an annual cycling event which is recognised as a seeding event for the Cape Argus Cycle Tour. The OFM Classic benefits various charities by way of a cash donation or by allowing them to offer services during the event.


‘Feed My Starving Children’ is an ongoing feeding scheme that aims to feed up to 10 000 disadvantaged children across Central South Africa. The project started in 2011 and is being administered by the Adventist Development and Relief Agency of South Africa. Organisations benefiting from this project include:


  • Lerato Vulnerable Child Care Centre
  • North West Hospice
  • Northern Cape Meals on Wheels


The Spar OFM Carols by Candlelight is the holiday season project aiming to collect toys and cash donations for disadvantaged children in time for Christmas. This project is presented as a music show headlining both local and national artists. Homes in Bloemfontein, Kimberley, Welkom, Bethlehem, Vanderbijlpark, Potchefstroom and Klerksdorp benefit from this project.