#BakkieArm now also a hit song
While sales of the OFM # BakkieArm sleeve steadily progressing for the benefit of the Agri Securitas Trust Fund, The Sound of Your Life also had listeners entertained on the morning of 15 June 2022, with the release of an original song in celebration of the # BakkieArm.
With lyrics from the pen of Good Morning Breakfast presenter, Shandor Potgieter, OFM sales manager, Anchen Lintvelt, and exquisite mixing by Bobby Johnson of Rebirth Music, SOYL’s “Bakkie Arm” promises to get feet tapping.
The release of the song, registered under SOYL (pronounced soil – and an acronym of Sound of Your Life) is not only healthy fun, but also aims to draw more attention to a more important cause.
The #BakkieArm sleeve was born from regular insert on the breakfast show, ‘Word of the Week’, and has evolved organically to such a point that a garment was fashioned to pull over a driver’s arm to protect it from the sun, so that their one arm does not become more tanned than the other.
OFM recently launched the #BakkieArm campaign to raise funds for Agri Securitas, a non-profit organisation that works to improve rural safety.
The radio station chose this organisation because Central South Africa is the heartland of agriculture in South Africa.
A #BakkieArm sleeve can be purchased for a donation from R100 each on OFM’s website, by following this link: https://bit.ly/OFMBakkieArm. This is also where “SOYL – Bakkie Arm” can be downloaded, free of charge.
Follow #BakkieArm on social media for updates on this fundraising project.
Why OFM
OFM, the Sound of Your Life, is Central South Africa’s premier commercial radio station, offering a mix of music, news and entertainment. The station celebrated 35 years in the broadcasting industry in 2021. OFM is part of the Central Media Group, with its head office in Bloemfontein, and a satellite studio in Welkom.
The station serves the affluent SEM 7-10 economically active marketplace with a broadcast footprint across the Free State, Northern Cape, southern Gauteng and North West. OFM is synonymous with the people of Central South Africa, and includes a full spectrum of listeners, from urban working moms and dads to corporate professionals, as well as rural communities and agricultural producers.
The station has an incredibly loyal and supportive audience. OFM enjoys one of the highest occurrences of time spent listening to the radio in South Africa. This is achieved by the station’s great music offerings – such as playing listeners their favourite songs on the Request Network and counting down Central South Africa’s 30 biggest hits on the Central SA Top 30.
OFM offers several niche features – including a dedicated agricultural programme with three additional agricultural news updates a day, as well as a dedicated business programme with two additional economic news updates throughout the day.
Sport is close to OFM listeners’ hearts and is what brings much of Central South Africa together. The station is a proud partner, sponsor and supporter of the Cheetahs, Griquas and Leopards rugby teams, as well as the Knights, Northern Cape Heat and North West Dragons cricket teams. OFM is committed to living the real good life, while at the same time helping Central South Africans to live their best lives.
