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In the age of digital disruption, where information is a click away and entertainment is on-demand, radio has surprisingly managed to retain its appeal. While the medium may have evolved, its ability to connect with listeners on a personal level remains unparalleled. A key factor contributing to this enduring appeal is the art of content delivery. How radio stations curate and present their content can significantly impact listener engagement and loyalty.

Traversing the OFM broadcast footprint exposes one to the diverse nature of the ‘platteland’ – from the snow-dusted peaks of the Maluti Mountains in the Eastern Free State to the desert-meets-the-river climate of Upington in the Northern Cape. These regions are more than 800 kilometres apart and are separated by four national roads. Then, there is the thriving industrial hub of the Vaal Triangle to the southernmost tip of OFM’s broadcast area, some 600 kilometres away in Colesberg. This entire area is known as Central South Africa.

Did you know that 1 in 27 women in South Africa will be diagnosed with breast cancer in their lifetime?

This October, OFM’s annual #PinkTober campaign returns to turn the airwaves pink with programming dedicated to raising awareness and support for those affected by breast cancer. Following the incredible success of last year’s campaign, we’re aiming to unite Central South Africa in raising R500 000 for the Cancer Association of South Africa (CANSA).

After weeks of intense competition and several nail-biting rounds, Carine van Zyl, a sales representative from Bloemfontein, emerged as the last listener standing in THE 38, winning the grand prize of R38,000 in cash on 23 August 2024!

OFM, The Sound of Your Life, celebrated 38 incredible years on air with THE 38, an exciting quiz that tested contestants’ general knowledge of Central South Africa and the radio station.

This August, OFM proudly celebrates 38 amazing years as the sound of Central South Africa. As a heartfelt thank you to our listeners for their unwavering support, we’re giving them the chance to win big … in THE 38!

OFM is on the lookout for 38 contestants to test their knowledge and compete for a grand prize of R38 000 in cash! This is our listeners’ chance to prove their smarts and walk away a winner.

In honour of Mother’s Day, OFM is gearing up to pay tribute to the remarkable mothers who fill our lives with love, laughter, and endless support. On Friday, 10 May 2024, OFM invites listeners to join in a special celebration dedicated to moms everywhere.

OFM is weereens die trotse mediaborg en vennoot van Graan SA se NAMPO Oesdag, die grootste landbouhandelskou in die Suidelike Halfrond.

Die geleentheid, wat die 56ste keer aangebied word, vind plaas van 14 Mei tot 17 Mei 2024 op NAMPO Park buite Bothaville in die Vrystaat, en dien as ’n hoogtepunt op die landboukalender. Elke jaar lok dit duisende besoekers, uitstallers en leierskap van regoor die land en selfs die buiteland.

OFM, Central South Africa’s leading radio station, is thrilled to announce its renewed partnership with some of the region’s most esteemed sports teams. As the heartbeat of sports coverage in the area, OFM will continue to serve as the official media partner for the Cheetahs, the Leopards, the Griquas, the Knights, and the North West Dragons in 2024.

By Elzette Boucher-Krüger, OFM Content Manager

With radio still being the most intimate of broadcast mediums, the industry knows all too well of the close bonds that are formed between presenters and listeners. However, behind the scenes, relationships are just as vital.